Jason Landry - Former Director - Panopticon Gallery of Photography
“Instances vary from my perspective. I look at thousands of photographs each year at portfolio review events, art fairs, through various emails and marketing materials that that I receive from artists, and through emerging artists that I mentor. The three main things that I look for is:
1.) Does the photographs fit into a theme or an idea for an upcoming show that I might be curating?
2.) How well do the prints look?
3.) How unique is the artist’s vision?
As a gallery owner, I am the one who comes up with the themes for the exhibitions. That being said, I usually keep a running list of ideas known only to myself. If I see work at an portfolio review event, art fair, or if someone tells me about a particular artist whose work fits in with my themes, I will keep their info in a spreadsheet based on the type of work that they make. That way, when I have enough artists who make work that fit into my theme, then I will contact them and schedule the show.
As for prints, I scrutinize print quality both from a gallery owner and collector’s perspective. The artists need to know how to print. I cannot chance putting up a bad gelatin silver print or digital print next to someone else in the gallery who is a master printer. Collectors know good from bad, and if they see poorly produced art, they won’t come back to the gallery, and they will not buy your work, and neither will I. If I don’t think a print is up to my standards, I usually suggest that they contact my friends at Panopticon Imaging to assist them.
Lastly, collectors have a discerning eye when it comes to acquiring art––and gallery owners know that. They want to see unique photographs––things that they have never seen before. Now, we all know that in this day and age, that is pretty impossible, but sometimes you’ll find that needle in a haystack and you’ll want to include it into a show as soon as possible. Photographers. . . . . . .think outside of the frame.