Do I send Jpg, tif or psd? Raw?
You can send us any of the above. We have provided some details below about the difference between each type of file.
Raw are the proprietary file from the camera manufacture. Some examples are: Canon (.crw, cr2), Nikon (.nef, .nrw), Sony (.arw, .srf, .sr2), Pentax (.pef, .ptx). Raw files hold the most data from your digital camera and are the easiest file to adjust exposure, contrast, white balance and other fine tuning. We can edit your Raw files however this requires an editing charge.
JPG is best for web use, but still can be printed from if it has high enough resolution and was saved at a high enough quality. (80+ in Lightroom, 10+ in Photoshop).
PSD is an Adobe Photoshop proprietary format. It can handle all of Photoshop’s features, but has some compatibility issues with non-Adobe products and Lightroom. PSD has a 2gb files size limitation. Due to the compatibility and size issues, PSD has been (or should be) replaced by TIF by most photographers. We prefer TIF.
TIF is one of the most universally accepted formats. It can be opened by most image editing and page layout software. TIF supports all the same things as PSD and has a larger file size limitation (4gb).
Ultimately, just send us what you have and we’ll figure it out. Got layers, send us those too. We can always provide assistance with your files or if you want to sit with one of our Digital Technicians and review files in person.